Hydro - Mania

IIPM PUBLICATION

This is perhaps one of the cleanest alternatives at present. The end result of this alternative is clean water (H2O). However, availability of hydrogen is a problem as several energy intensive procedures such as electrolysis are required for hydrogen extraction from water. Rajinder Saini of IIP told B&E “Availability of Hydrogen is a problem as several energy intensive procedures such as electrolysis are required for hydrogen extraction from water.” Other problems such as transportation, safety and containment issues pose as threats to feasibility. Apart from being used in fuel cells, hydrogen can also be mixed with CNG. Even though hydrogen fuel cell technology is still in early stages of evolution, major automotive manufacturers like Honda and GM have taken visionary steps in insuring a hydrogen future. Honda’s FCV concept and GM’s HyWire-Volt500 concept duo, have demonstrated that a hydrogen fuel cell works, but they are bogged by poor operability. In India however hydrogen fuel cell technology is still nascent and not much work has been done in the field.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thanda karta sabko ek

IIPM MANAGEMENT INSTITUTE

The runner-ups...
With the ad rankings behind us now, it is time to focus on those print and electronic ads and billboards, which could not make it to our coveted rankings, nevertheless, they’ve created quite a stir among the ad-frat and consumers alike. Most debated, most discussed, appreciated or blasted, whatever they may be , we bring them all to you. Check out the hottest spots for this fortnight and decide for yourself...

CATEGORY : Billboard
BRAND : Coca-Cola
HEADLINE : Thanda karta sabko ek
BASELINE : Sabka thanda Coca-Cola
AGENCY : McCann Erickson

4Ps TAKE : This billboard is an extension of Coca-Cola’s latest TVC where Aamir Khan plays a waiter. The cola giant is promoting its new tag-line of Sabka thanda ek by hitting the billboards and even radio in a big way. The single-minded focus is to advertise aggressively, reinforce its Thanda matlab Coca-Cola quotient and give arch rival – Pepsi a tough time this summer. Having won the hearts of the Indian consumers, Coca-Cola is now out to beat the heat and grab a greater share of the ‘Thanda’ pie. After all, it’s summer time guys.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

There are short term issues, but the A3 segment is here to stay...

IIPM PUBLICATION

As the Tatas struggle with the idea of a Rs. 1 lakh car to cater to the bottom of the pyramid, they may have already missed the bus where it truly mattered the most. And that’s because the action in Indian car market is now moving towards value, rather than price. This is quite evident with the phenomenal performance of the A3 segment, where the competition is beginning to truly heat up.

As Rajeev Chaba, President and MD, General Motors India, states, “The first three box (A3) car has tremendous aspirational value for an individual, it is a statement of his having arrived in life.” Driven by this aspiration, coupled with easier finance options and more extravagant lifestyles, customers don’t mind spending that Rs.1-2 lakh extra for a better car. And automakers are religiously lapping up this opportunity.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

WTO’s address to change

IIPM MANAGEMENT INSTITUTE

World Trade Organisation (WTO) has outgrown its premises at its headquarters – the William Rappard Centre – at Geneva (in Switzerland), admitted Pascal Lamy, Director General, WTO. The WTO, in any case, has confirmed that it is looking for a bigger space for its headquarters, although it is tight-lipped as to whether this means a movement out of Geneva – or even Switzerland. One buzz in the air has been that WTO has been approached by Hong Kong and Singapore with proposals to shift its headquarters to those countries. This, of course, is an unsubstantiated piece of information and WTO officials have been loathe to comment on this matter. The William Rappard Centre was built on a site that was originally offered by the Swiss to the League of Nations after World War I. The Centre overlooks Lake Geneva and is situated close to the European headquarters of the United Nations.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative