Entertainment

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What rocked?

Besides cricket, they also do the bhangra, rock n’ roll and salsa. The year not just saw Bhajji slap Sreesanth on field, but the duo showed up as rivals in a TV reality show. Bhajji won the ‘Ek Khiladi...’ contest (thanks to his partner Mona Singh), but he still ‘really’ can’t dance saala!

What didn’t?

He may be King of tinsel town, but SRK did not pass muster in the much-hyped game show ‘Kya Aap Paanchvi Paas...’ Star honchos tried every tool in the trade, created a mad buzz, but audiences gave a thumbs down.

A Promising Start

It took Star a few years (and the Big B) to beat the then numero uno Zee Telefilms. But it only took a few months for the new Hindi entertainment channel Colors to send shivers down the spine of Zee. Innovative content and a strong mktg. & dist. push made this one rock. Will it outshine Star?

The Broken Promise

2008 was the beginning of the end of the K-era, made popular by the kitchen-politics queen. Even Ekta Kapoor’s overtures to move away from mere saas-bahu dramas – with Mahabharata – didn’t create any magic. Even pet-buyer Star turned away from the lady in this time of crisis.

He mattered

His dream run began with Bhool Bhulaiya and finally there is Singh is Kinng! With this, Akshay Kumar has made it to the highest paid actor in Bollywood charging over Rs.20 cr/flick. From a B grade action hero to a super star, this Delhi lad is en route from Chandni Chowk to China.

He didn’t

Sure he tickled your funny bones by enacting the ‘fairer sex’ in the hit movie Dostana. But then, he had already spoilt it all before by delivering that monster flop of the year Drona. Slated to propel him to the league of the Khans and Akhsay, the dud left Abhishek with egg on his face.

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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