Showing posts with label Prof. Arindam Chaudhuri. Show all posts
Showing posts with label Prof. Arindam Chaudhuri. Show all posts

Thursday, August 26, 2010

IIPM Press Release - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Summet Nair

MD, Fashion Foundation of India

My best marketing moment was when we formed the Fashion Design Council of India and started the country’s first fashion week event. I had just come back from overseas and had no knowledge about how to start the country’s first fashion show. But then, many designers who were my friends came together and we got a sponsor – Lakme. Of course, compared to today’s fashion week, we didn’t do much of marketing then, but Lakme India Fashion Week was established as a fashion week in the global market. That was indeed some achievement.


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.


An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).


For More IIPM Info, Visit below mentioned IIPM articles.

“We will change your outlook” – The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read…

The Sunday Indian:-

B-SCHOOL RANKING SCAMSTERS EXPOSED!


For Exclusive Footage by Sunday Indian Click Here


Outlook Magazine’s B School Ranking Scam Exposed

Business Standard Exposes the Outlook Magazine Money Editor

Don’t trust the Indian Media!


IIPM enters into media education

IIPM makes record 10,000 placements in five years

TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy

Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Friday, April 09, 2010

SLOWDOWN? OR SHOWDOWN?

When slowdown comes as a blessing, what do you call it? Showdown? Shoppers Stop is one entity that took quick advantage of the bad times

The slowdown fever has even forced the country’s first departmental store – Shopper’s Stop to resort to many changes. And such changes (or ‘adjustments’ as it prefers to call it) range from financial policies to distribution practices. Changes, adjustments or whatever else you may call it, but these most recent moves have really been helping this retailer during times of slowdown. Sure enough, investors too have been particularly pleased with the changes, as during the past 10 months (till September 2009), Shoppers Stop gave back investors a massive return of 68%.

So, was the massive logo change exercise undertaken during 2008, a part of the combat strategy against the slowdown? Question senior officials at Shoppers Stop on this, and all they deny the fact that the move came about as a consequence of recession. Rather, they claim, it was a shift in focus to transform itself into a gen-next brand. But as the financial tale goes, before the year 2008 began, the company had incurred losses during Q2 & Q3, 2007-08. The respective figures stood at Rs.25.6 million & Rs.256 million. Apparently, the slowdown fever that gripped this retail giant forced it to undertake immediate and radical alterations in structure and brand policies to bounce back.

“We thought, we should convey the message of what we have achieved and how we are unique in providing our customers the best of shopping experience. Therefore, if truth be told, the logo change was not due to the slowdown,” B. S. Nagesh, MD, Shoppers Stop told this magazine. Then there was also a change in positioning that was undertaken, doubled-up with a merchandise revamp and increase in retail penetration. This year saw Shoppers Stop do it all. And it did help the group. As compared to just a year back, the decline in same store sales (SSS) for August 2009 was a small 2.5%, an improved figure as compared to the 7.5% decline in June 2009. Losses from other formats such as Crossword, Mothercare and HomeStop have also declined and most of them are nearing break-even levels. Sources in the company also confirm that by 2010, these new formats would start contributing positively to the company’s earnings. Sure enough, the slowdown seems to have come as a blessing in disguise in more ways than one. Here’s a first-hand confession from Nagesh – “There’s a real-estate problem, which all the retail players have to face, but we as a group, came up with strategies that will help us to cash in on the threats,” explains Nagesh. Not a hollow boast, as during 2009, Shoppers Stop has been able to renegotiate new properties at lower rentals, which helped lower its debt burden. Slowdown times? Really? What slowdown?

Angshuman Paul

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Thursday, March 25, 2010

The movers...

l Viadeo, one of the world’s largest business and social networks, has announced the appointment of Yogesh Bansal, Founder & CEO ApnaCircle on the Board of Directors. The move has strategic importance considering the growing interest of Viadeo in the Indian market. ApnaCircle, founded by yogesh, was merged with Viadeo as the latter’s Global strategy of thinking global while acting local.

l Google India has appointed Nikhil Rungta as Head of Marketing. Nikhil will be based out of Google’s Bangalore office and will be responsible for driving the strategy and execution of all marketing efforts to support Google’s sales verticals, products and partnerships in India. With over 12 years of experience in sales and marketing, Nikhil brings on board the perfect combination of industry knowledge and thorough understanding of the consumer market in India. Prior to joining Google India, Nikhil was associated with Yatra.com as its Marketing Head. l Pearl Uppal, Director-Sales, Yahoo! India has called it a day and put in her papers. It is believed that Pearl will join an online retail venture as its co-founder and CEO.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM Related Links
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You
B-schools expect higher rate of campus placements this year

Thursday, March 04, 2010

Drops or strands? Joy or happiness?


IIPM 3-year full-time Integrated (MBA BBA) Programme

what’s the point in re-launching a product if the basic tagline is reminiscent of a brand belonging to an altogether different category? Top Ramen, once touted as an intense competition to Nestle’s Maggi, has adopted a fresh communication strategy and a new positioning. It has launched an ad campaign, ‘Little strands of happiness.’ And if you think the punchline is familiar, you’re right. With a striking similarity with Coca Cola’s ‘Little drops of joy,’ Top Ramen certainly loses here on score of originality. “This shows the haste with which Top Ramen wanted to re-launch itself, maybe because of Maggi’s latest ‘Me & Meri Maggi’ campaign,” avers a brand analyst. Even Tata DoCoMo, while initiating its telecom services in India, launched the ‘Do the new’ campaign, which seemed ‘inspired’ by Mountain Dew’s ‘Do the dew’ line. Do we really need to say more?

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
For Exclusive Footage by Sunday Indian Click Here

Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”

IIPM - Admission Procedure

IIPM, GURGAON

IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
IIPM B School : King Khan, Bollywood Badshah and Quiz Wiz — that’s Shah Rukh Khan for you

Saturday, February 20, 2010

Let’s ensure a smooth sail!

No doubt, they represent one of the most fascinating business phenomena in today’s world. But then, managing a corporate brand is really that simple as it appears?

David Aaker
Vice-Chairman of Prophet, Professor Emeritus of UC Berkeley


A corporate brand is definitely a powerful option to lead the charge in the marketplace. Products and services are hard to differentiate as it’s often difficult for them to communicate in a cluttered media environment and without any exceptional feature they can be quickly copied. A corporate brand, on the other hand, is unique because it represents people, programs, values and heritage. However, there are some challenges to face when it comes to manage the brand.

Well, the foremost is to maintain the relevance of the brand. What business is the firm in? What product scope is associated with the firm? In what product arenas does it have credibility? For what problems is the brand a solution? The corporate brand boundaries directly affect the relevance span and its potential to extend into new product-markets. So, changing a corporate brand is like turning a large ocean liner – it turns slowly and uses a lot of energy doing so. It requires not only new strategies but also a new image. The difficulties that Xerox and Kodak have had in past rest on their strong associations with copiers and cameras. In both cases they have struggled to enter the broader world in which digital imaging systems are dominant.

Second challenge is in terms of creating value propositions. Too many corporate brands in effect have no value proposition. They are simply large, stable firms that can be trusted to deliver adequate products and services but with no point of distinction. Such a corporate brand is vulnerable. A corporate brand will work best only when it delivers a benefit. It could be a functional benefit based on its strategy. Dell with its direct model generated explicit benefits that included customisation and access to the latest technology. It could also be an emotional or self-expressive benefit.

Further, the risk in leveraging a corporate brand is that the resulting brand equity and the businesses on which it rests are vulnerable to visible negatives. However, when a controversy arises, the accepted best practice, when possible, is to admit the wrong doing or at least admit that there is a problem and immediately provide a visible fix. For instance, Johnson & Johnson, when faced allegations with regards to the tapering with the package of its Tylenol brand, it immediately pulled the affected packaging from the market and designed a new package. The impact of this action has lingered for well over a decade.

The challenge is also to manage the brand in different contexts. For instance, the GE brand needs to fight the fight in jet engines, appliances and in financial services with GE Capital. How can one brand, particularly a corporate brand accomplish that multi-task? One answer is that the brand identity needs to be adapted to each context so it can win the day. So innovation at GE Appliance might be a bit interpretation than innovation in GE Capital. If that is not enough, it might be necessary to augment the identity for a context. Perhaps, GE Jet Engines have a technology dimension not seen in the other GE business units.

One can even face a challenge in making the brand identity emerge. The brand might start with an image but will want to move that image toward a band identity – a set of aspirational associations for the corporate brand to perform its assigned roles. For that to happen, the brand identity needs to be developed, which depends answers to the questions like: What the corporation can deliver? What will be credible given their current erceptions to actually develop and deliver meaningful programs? What will resonate with customers?

The final challenge that one faces in managing a corporate brand is – when to leverage the brand? In contexts involving service, such as retailing or financial services, corporate brands in driver roles will often be compelling because organisational associations such as concern for customer service, being friendly, and being efficient are more likely to be the basis for customer loyalty. However, the corporate brand is not always well suited for being a product master brand. In general, the corporate brand will be unlikely to be helpful for new products when it is too associated with one product class, when it lacks a relevant value proposition because its equity is not applicable, or when it has negative associations. In those cases the option is usually to create a new brand and consider using the corporate brand as an endorser role.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You

IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes
IIPM B School : King Khan, Bollywood Badshah and Quiz Wiz — that’s Shah Rukh Khan for you

Thursday, February 11, 2010

Best service brands

• Taj Hotels • Oberoi Hotels • SBI • HDFC Bank • ITC Hotels

There’s no industry that demands customer service more than the hospitality industry. No wonder that Taj Hotels is the Best Service Brand. The dedication and commitment of the hotel staff during the unprecedented attack on Taj Mumbai was exemplary. The banking industry stands a close second in providing the best service. Banks like SBI & HDFC have regularly lowered the interest rates in tandem with RBI’s regular rate cuts.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles,

“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...

IIPM B School on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes
Follow Arindam Chaudhuri on Twitter

Tuesday, January 19, 2010

A mythological series is not a religious series!!

As I see it, we should not categorise mythological series as purely a religious series. Of course, it draws its primary elements from the religious beliefs and practices, but fundamentally it tries to communicate mostly common messages and values. The way characters are portrayed, how a situation unfolds are all perfected with a nip of excitement, which would entertain audiences. Most of the animated contents that we see in the Indian market scrounge its storylines from mythological stories. Then there are exceptions like ‘Hanuman Returns’, which borrowed only the characters while the storyline was contemporary. Our recent production ‘Siva’, which was aired by Cartoon Network, was again a portrayal of a contemporary situation linked to the tales of Lord Siva. To sum up, there definitely exist a market for these kind of series provided we don’t overkill mythology and add a fresh breath of life to them.

Every effort from Toonz Animation based on mythology was an experiment as well as a challenge to raise our quality benchmark. In 2002 we set the pace with the ‘The Adventures of Tenali Raman’, which was India’s first Animated TV series. For mythological flicks we aim to slot in young and old alike. The strategy would be to present a theme, which is exciting, engaging and educating. It would need to draw elements of the past and the subtleties of the present. We are currently in production of the second series of the TV feature film ‘Siva’ and another TV feature film on Hanuman titled ‘Hanuman Immortal’.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Follow Arindam Chaudhuri on Twitter
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”
IIPM fights meltdown, places 2300 students By Education Mail Bureau
Delhi/ NCR B- Schools get better By Swati Sharma
Events at IIPM
Detail of all IIPM branches
IIPM set to beat economic slowdown
IIPM - Admission Procedure
IIPM, GURGAON


Thursday, January 14, 2010

SIZE AND AGILITY MATTERS

Given the credit market crisis gobbling iconic Wall Street banks, Indian banking regulator, through its farsighted vision, has taken a much graded and extremely cautious approach in opening the doors for the foreign players...

The English dictionary defines bank as ‘store’, ‘depository’, ‘reservoir’, among others. It naturally implies that this ‘reservoir’, meant to be tapped on a rainy day, be protected by strong hands if that is to be used for the betterment of the society in general and industry and commerce in particular. Who could provide more strength to this bank than the might of the sovereign government?!

However, much to chagrin of large global banks, Indian banks are sizing up. In fact, many of them have almost shaped up already. The largest of the Indian banks, State Bank of India (SBI), is scaling up in size by merging its second subsidiary, the smallest among the six – State Bank of Indore – after amalgamating State Bank of Saurashtra last year. The merger would take SBI much ahead and inspire awe among competitors as the next in line would hardly be half in terms of assets and credit book size. Many other banks are scaling up too by infusing capital after almost all of them have achieved very high level of computerised banking system.

April 2009, which feared for opening of foreign banks’ jaws trying to gobble up Indian banks, is already a past and soon April 2010 will be knocking on the doors. So far, no casualty is reported on the Indian side, while many of those that were trying in predator’s boot are themselves starved of cash and are looking for state capital transfusion in return for greater regulation and oversight.

Even the recent global credit market crisis and resulting failure of iconic investment banks in the western world has only reinforced the belief that the banks must remain in strong hands, else they will be at the mercy of the adventurous managers who, in order to earn fat bonuses, would not mind drilling holes in those strong walls guarding the depositors’ ‘trust’ and permanently damaging the ‘reservoir’.

Moreover, as the Indian banking industry is very fragmented, therefore the moves by SBI are watched closely not only by the ministry mandarins, but also by the banking hawks. After the successful merger of two subsidiaries, other five might just go in one large chunk, lock stock and barrel. Eventually, all its subsidiaries are set to merge to form a colossal bank. At the same time, other PSU banks are also being capitalised to meet the challenges ahead.

Under such circumstance, it is highly probable that the regulator, the Reserve Bank of India, would come forward with a road map for consolidation, especially among the PSU banks, and allow mergers and amalgamations, which would further strengthen the banks and at the same time rationalise the duplication of bank branches. This would also make our banks strong enough before foreign banks gain muscle to compete effectively.

Moreover, when large global banks worldwide are struggling to cope up with investment losses, increasing delinquencies and shrinking asset book, Indian banks are busy building muscle. Therefore, in such a scenario, Indian banks need not bear any fears from the foreign banks that may not be in a position to commit long term funds for takeovers/amalgamations in a hurry.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You
IIPM fights meltdown, places 2300 students By Education Mail Bureau
Delhi/ NCR B- Schools get better By Swati Sharma
Events at IIPM
Detail of all IIPM branches
IIPM set to beat economic slowdown
IIPM - Admission Procedure
IIPM, GURGAON


Monday, December 21, 2009

GUNNING FOR THE SUN

DILIP SHANGHVI, MD, SUN PHARMASun Pharma’s two-pronged strategy – of making low-priced acquisitions and its cost control mechanisms – enabled it to run effortlessly ahead when others in the sector were panting during FY09!

Once considered ‘destined for greatness’, Wockhardt and Ranbaxy are bed-ridden today when it comes to operational excellence and India’s pharma sector, once considered immune to downturns, stands battered. So is it all bad for the bigwigs in the sector? Not really. Sun Pharmaceuticals has surprised everyone with its mind-boggling performance even in a recession- hit FY09!

Here are some numbers that stand testimony – while most players saw a dip in revenues and profits, Sun Pharma grew its topline by a smashing 27.3% y-o-y to garner Rs.4,272.3 crore, and its bottomlines by another handsome 22.2% y-o-y to touch Rs.1,817.8. So what enabled this $4.5 billion giant to take control in a situation when goliaths around the world were crumbling to the ground? We asked Uday Baldota, VP – Investor Relations, Sun Pharma, about the most critical strategies that help Sun Pharma beat the beatdown and he outlined two of them, “Success at acquisitions and cost leadership…”

True. In the recent past, Sun Pharma has proven critics of M&As wrong, having acquired 14 distressed assets over the years (at low prices) and turning them into profit-churning machines. And these turnarounds, which helped Sun to diversify into new drug segments, are showing signs of being the key drivers of revenues for the pharma major today. For example, when it laid hands on Dadha Pharma (Tamil Nadu), Sun entered the oncology space. With purchase of Milmet Labs, they acquired expertise in the opthalmological space and with Valeant, gained entry into the controlled substances niche. And if its $454 million Taro deal comes through (as per Baldota, “The deal is still on, with some court decisions awaited.”), Sun will get another headstrong entry into the dermatological market.

Besides, Sun has always remained a cost leader in the generics drugs platform. As Baldota reveals, Sun’s net operating margin is a tremendous (43%), which for the other top ten pharma players, is only a modest 10%! Sun also doesn’t believe in over investing in R&D (its R&D budget allocation is only 8% of revenues, while that figure for the industry stands at a much higher 14-15%)! Further, unlike major drug majors, it faces no danger of patent expiry, as Baldota clarifies, “We don’t have any problems of patent expiries as ours is a generics company…” Yes, one can claim that cost-control has been a key reason for Sun’s ultra-superior bottomlines even as the slowdown monster was gobbling-up profitability all around. “Focus on costs has remained a top priority for us (even) in good times…” confesses Baldota. For some, the year gone by looked duller than ever, but we guess that for others, the ‘Sun’ just didn’t stop shining!

Steven Philip Warner

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You
IIPM fights meltdown, places 2300 students By Education Mail Bureau
Delhi/ NCR B- Schools get better By Swati Sharma
Event at IIPM
IIPM set to beat economic slowdown
IIPM Admission Detail
IIPM - Admission Procedure
IIPM, GURGAON


Monday, October 12, 2009

Why Finmin fears El Nino?

Pranab mukherjee is in a dilemma these days – should he allow the fiscal deficit to soar high or should he apply brakes and impose some degree of fiscal discipline. It’s a tough choice for all that the aam aadmi wants is a popular budget (not using the term populist budget as it sends negative connotation). Thanks to the accelerated public spending and a dwindling revenue collection, the fiscal deficit for the first month of FY 2009-10 has shot up to 16.3% of the projected full year budget deficit of Rs.3.32 trillion. The irony is that even this figure is elusive as it doesn’t take into account the off budget liabilities like the fertilizer subsidy and compensation to state-run oil companies. On a comparative basis, the total spending in April 2009 amounted to Rs.662.17 billion (up 43% from Rs.463.33 billion in CPLY) while the net tax receipts fell 32% to Rs.74.62 billion from Rs.109.63 billion last year. In fact, the tax GDP ratio, which had seen a steady rise through the boom years slipped to 11.4% in FY 2008-09 from a peak of 12.3% a year earlier. Economic think tank Centre for Monitoring Indian Economy (CMIE) attributes the lower tax collection to post-budget announcement of cuts in excise duty and service tax. The government, in its interim budget, had pegged the gross fiscal deficit at 5.5% of the GDP (lower than the 6.1% ratio in 2008-09); but given the scenario, the ratio is expected to remain higher than the budgeted estimate in 2009-10. “There is a possibility that India’s fiscal deficit would increase by 1% of GDP from the level expected by the interim budget,” forecasts the S&P report. El Nino can possibly favour the Aussies in the upcoming Ashes Series but for the finance minister, it can possibly shower fresh bout of trouble as he strikes to balance fiscal prudence and populism.

Gyanendra Kashyap

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM fights meltdown, places 2300 students By Education Mail Bureau
Delhi/ NCR B- Schools get better By Swati Sharma
Event at IIPM
2300 IIPM students get jobs
Detail of all IIPM branches
IIPM set to beat economic slowdown
IIPM - Admission Procedure

Friday, July 24, 2009

Brand: MTV


Detail of all IIPM branches

Agency: MTV India
The Vignette Victory

Agar Hum Rupa Ki Baniyaan Pahnege Toh Rupa Kya Pahnegi? This music channel has always believed in vignettes to promote the Brand MTV. And the Rupa Ki Baniyaan campaign from their stable has been one of the most effective - attracting a fair share of eyeballs to induce present and future advertisers. Says an MTV spokesperson, “We are into such types of nonsensical advertising campaigns. These are not about TRPs so much as about innovation.” But fact is that unlike its other ‘campaigns,’ this one managed to catch the imagination of India’s youth, who then were just about awakening to post-liberalisation irreverence.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).


For More IIPM Info, Visit below mentioned IIPM articles.
2300 IIPM students get jobs
IIPM set to beat economic slowdown
IIPM Admission Detail
IIPM - Admission Procedure
IIPM, GURGAON


Tuesday, July 21, 2009

Fools Follow Ides of March


Four Phase of IIPM Global Plans

It is not just about April Fool’s Day. The month has been a source of both mystery and strategy for ages. You see, back in history when people led simpler lives, April was a month of power, rejuvenation, hope and new beginnings. The harvests were in the market and families had the money to splurge (or starve if the crops failed). But even then, ‘producers’ had to take strategic decisions. The difference between then and now is – the variables were limited and strategic decision making was not so complex then. After all, all a farmer had to decide was which crop to sow and leave the rest to whichever God he believed in. In this day and age of modern corporations, annual budgets and strategic plans, April continues to be a month of new beginnings and new plans. And more often than not, God is less a factor than power point presentations and number crunching and targets. Wonder why ‘financial’ years start in April and end in March – not counting for the Ides of March followed by April Fool’s Day!

Modern day entrepreneurs like Anil Ambani too sometimes have no choice but to leave some things to God. But then, the man surely has do more than pleasing God and number crunching. Of all major entrepreneurs in the country, the younger sibling’s April, 2009 strategy will be critical for his own survival as a maker of magic. ADAG has invested billions in numerous new and old ventures. There was that promise of synergy that would boost cash flows like how. But cash flows have dried up and many of Anil Ambani’s infrastructural dreams are in danger of becoming nightmares. How will he ensure that 2010 will not be one related to the Ides of March for his group? India Inc. will be closely following his April strategy.

Lalit Modi is another gambler who has taken April as a month of challenges and opportunities. Recently, his so called brainchild and money spinner, Indian Premier League (IPL) is virtually struck by the Ides of March virus when the powers that be decreed that India may not be a safe place to host the IPL extravaganza. Shahrukh Khan suddenly saw his dreams of a rampaging Kolkata Knight Riders transforming from a blank cheque to an albatross. There were many others like Vijay Mallya, Preity Zinta and Shilpa Shetty who risked losing fame and fortune. But Lalit Modi has taken a bold April gamble and taken the IPL to South Africa. Nobody is still willing to gamble on the future of his gamble!

But the, the mother of all April, 2009 strategies will that of that branch of the Bajaj family that handles Bajaj Auto. Once the undisputed market leader and icon of the Indian automobile industry, Bajaj Auto is losing market share and mindspace so precipitously that one fears where ‘Hamara Bajaj’ will be headed in April, 2010. A turnaround will be truly remarkable. But then, betting on a Bajaj turnaround will be a huge gamble.

These are just a few isolated examples. Do read the entire package for the really interesting stuff on the real April Foolproof strategies. read more

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

Monday, June 08, 2009

What’s complicating the financial crunch is the June deadline to repay the $3 billion bridge loan taken for the JLR acquisition.


The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School

Having already laid off some 850 JLR employees in November last year, the once ego-boosting acquisition is beginning to seem like the proverbial albatross around Tata’s neck. No, Tata Motors is nowhere near bankruptcy (a la GM and Chrysler) thanks to the backing of the cash rich Tata Group, but inventories are piling up and payments to suppliers are being missed. In a press briefing on February 5, Tata Motors Managing Director, Ravi Kant ruefully accepted that “There could be a delay in payments (to vendors). It is a difficult situation. The whole industry is facing problems.”

Launching the Nano at a time like this has its downsides and upsides for Tata Motors. With the economy worsening, a four-wheeler at the cost of a laptop is sure to catch the imagination of cash strapped consumers. So the runaway success of the Nano is almost a given. Claims Dilip Chenoy, Director General, SIAM, “Nano will pump in additional excitement in the market, creating a new segment for itself.” Also, reports are pouring in that even consumers in Europe and the US are turning to small (read: cheap) cars in these recessionary times and the Nano could become an export cash cow. “The initial response will be vital for the success of Nano and will depend upon the product performance,” points out Jagdish Khattar, former MD of Maruti Suzuki.

But that will be in the long run. For now, Nano is likely to contribute little to escort Tata Motors out of its present financial quagmire. Sure, Ratan Tata has got the Rs.1 lakh costing pat, but the problem is in the wafer-thin margins that the Nano is likely to generate. Obviously, the strategy is to play on huge volumes and high-priced variants to make the Nano a profitable proposition. “Once the new plant gets operational, the company will be looking at coming out with the other variants of Nano – the diesel version and Nano Europa for exports,” says Siddharth Vinayak Patankar, Editor-Auto, NDTV. But that’s the long-term outlook. Given the demand-supply mismatch now (at least till the Sanand plant becomes operational), Nano is not likely to add much to Tata Motors bottomline. Agrees N. K. Dhand, Chairman, Micromatic Grinding Technologies, “The Nano will attain high volumes in a time horizon of at least five years and only then it will prove profitable for Tata Motors.” In the meantime, the company would do well to focus more on the success of its Indica Vista, Ace, Winger and the soon-to-be-launched new Indigo – the quartet can help Tata Motors bounce back in the short term, much better than the Nano ever will!


Clearly, Ratan Tata is putting the burden of his ego on to the profitability of Tata Motors. Unlike other automakers in the country who are planning a slew of new launches in the market to boost falling demand, the launch of the Nano is absolutely not an attempt to fight the slowdown blues; rather it is more about Ratan Tata’s promise to deliver ‘The People’s Car’ within the appointed hour. But to pull off an ambition like the Rs.1 lakh car, you’ve got to have a bit of an ego in the first place. And lest we forget, Ratan Tata is known for his knack of being the turnaround man. He worked his magic with Tata Motors in the 1990s, turning the company around from a loss making venture to a sure-footed, nimble and profitable business. Then it was the dull & staid Indica that turned the tables. If Ratan Tata can just figure out a short term gameplan (minus the Nano) to boost profitability, the much-hyped Nano may well repeat history over the next few years...

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Saturday, May 30, 2009

Bank of Baroda has now opened swank new branches in Hyderabad and Bangalore to attract IT professionals


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Bank of Baroda has now opened swank new branches in Hyderabad and Bangalore to attract IT professionals; SBI is gung-ho on ATM, Internet and phone banking; while Punjab National Bank has initiated its 8 to 8 banking campaign and started ‘Doorstep Banking’ as a pilot project in New Delhi. Most PSBs are also gleefully hiring savvy and smart-talking MBAs for their marketing and sales operations, which till a few years ago was purely the prerogative of the ICICIs and HDFCs of the Indian banking world.

To get a reality check for ourselves, we visited a branch of a state-run bank in the NCR last week to open a new savings account. The branch did look cleaner than it did a year ago (this author has a savings account there – courtesy their locker facility – for the past six years) but the sense of bureaucratic apathy is still writ large on the bank’s overall packaging ambience. Notwithstanding the gruelling training sessions with staffers; decades’ old mindsets do not change in a day. Sure the guy at the counter was more helpful (and even smiled!) but the sense of urgency was absent. Like Barack Obama, guess PSB’s will sooner or later have to figure that campaigning for change and implementing change are opposite sides – not of the same but – of different coins!

If state-run banks are flexing their muscles, you will be wondering why private and foreign banks are keeping mum. It’s the global financial watershed, silly! When Wall Street’s worries made way into India, one of the first casualties was ICICI Bank - the nation’s largest and most aggressive private bank. People were seen lining up to withdraw their savings at ICICI branches, no thanks to malicious rumours about the bank’s financial exposure to Lehman. In an unprecedented move, the RBI had to intervene and issue a statement about adequate liquidity at ICICI. Unlike their public sector counterparts, private banks have also gone on the defensive even in their positioning. So in this downturn, ICICI Bank’s ads are doling out the message of ‘trust us’, giving PSB’s a free run to communicate their ‘change’ agenda.

Sure state-run banks have all had a haircut, shaved and worn designer suits... but will it be smooth sailing from hereon to win back the young and savvy customers in metros and big cities? Halve does not think so! The first step he feels is for them to get their respective ‘change agents’ up and running across the spectrum and the second is innovation in ‘reaching out’ strategies. “Right now, state-run banks have simply reached that threshold level at par with private banks. The next step now should be to widen the service bundle.” He’s hinting at the shape of things to come. After all, like with most services-based industries, differentiation is what will eventually decide victory. The one-size-fits-all -strategy will not work forever and a segmented approach is bound to replace it. Who knows the next initiative from Canara Bank will tantamount to service guarantees? So if your account is not opened in 30 minutes, the bank will actually pay you a fine for the inconvenience (a la Domino’s 30 minutes or money back scheme)!!

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Thursday, May 14, 2009

An age - ‘old’ theory


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With all modern investment instruments taking investors for a ride, traditional investment options are back in action with all guns blazing

The lust for big bucks has taken its toll on the public’s otherwise robust investment function lately. Maturity in the debt and capital markets had spawned a great deal of interest in non-traditional instruments and the response had been overwhelming. If not for the economic turmoil, non-traditional instruments would have continued with their frenzy in a flexible investment-high return scenario. However, after the recent chain of events, with investors losing money and sleep, the apparently forsaken traditional instruments are back in action.

R. K. Gupta, MD, Taurus Asset Management Company avers, “Traditional instruments of investment are for social security and are held by investors in order to meet future requirements and uncertainties.” Agrees Ramesh Dalal, VP (Financial Planning), Bajaj Capital, “Traditional investment instruments are basically meant for wealth preservation or regular fixed income. Suitability of an investment vehicle depends on one’s objective, time horizon and risk appetite.”

There are a plethora of traditional investment instruments in the market today and investors can choose as per their requirements. Each instrument is designed with a separate investment/ return scenario and investors are advised to take into account their personal preferences before going forward. Such instruments are effective for those investors who are looking at a steady flow of income irrespective of the comparatively lower rates as compared to those offered by non-traditionals. First on our list is a tried and tested instrument of Public Provident Fund; the instrument takes 15 years for maturity and has upper investment ceiling of Rs.70,000 annually. Return on investment comes to an uncompetitive but sufficient at 8%. The investment does not come under the tax net and is a friendly option for the working class. The limitation of investment is perhaps the only impediment in this investment. The monthly income plan of the post office is another productive option for the salaried and those looking for a regular income option. The plan has a lock in period of 6 years and has a maximum ceiling of Rs.4.5 lacs. The income earned from this source is exempted from tax as well. National Saving Certificate comes next in line with an investment period of at least 3 years; an investment up to Rs.100,000 is entitled for benefit under section 80C of IT Act. These instruments are virtually risk free and investors are required to have prior knowledge of such investment avenues. A diligent follow-up of the capital and money market is uncalled with such investment instruments. Considering the downturn when preserving existing capital itself is a problem, traditional investment options are the best way to beat volatility.

Investors should however bear in mind that these forms of investments are not intended for a rapid fire wealth creation. “You cannot create wealth by keeping money in the bank you have to take risks for that to happen,” opines Gupta. As per Dalal, “For short to medium term horizon and conservative investors, traditional investment avenues are definitely a better option but for long term wealth creation, one may consider market related instruments.” In all, there is enough talk on the traditional mode of investment and the ever green status of this avenue stays in this difficult time.

Karan Mehrishi

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Monday, April 20, 2009

DTH market is going to witness a bloodbatch. Surbhi Chawla analyses tactics, strategies and, er, the dirges...


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“The quickest way of ending a war is to lose it,” is what George Orwell once said. But this logic is certainly not applicable to the ongoing war in the Indian Direct-To-Home (DTH) sector. The current industry estimates peg that there are about 10-12 million subscribers who have adopted this new technology, but the market right now is growing at an exponential rate and India has already surpassed Japan to become the leading DTH market in Asia. Interestingly, from an Indian point of view, the market right now is still considered to be at a nascent stage and there are already six major players in this market who are looking at expanding the market further at an exponential growth rate. Industry experts believe that the satellite TV market would be nothing less than 25 million by 2012. What’s more, it is expected that apart from Videocon (which has announced its plans to enter the DTH space by the end of February 2009), one can expect another 2-3 players to enter this industry in the near short-term. And this is not forgetting the fact that there is already a gruesome tussle amongst the current five players (not including DD Direct) that are actively looking at how to topple each other and bag more subscribers in their kitty.

From doing blatant comparative advertising to ground level tactics, the mud-slinging has gone to such an extent that the companies have even gone to steal the teaser ads of their arch rivals. One would remember how Airtel Digital had designed a teaser campaign to announce their arrival, where the ad had a plush red sofa landing with a thud and the tagline at the bottom reading – ‘See you at home’. One would also remember that even before Airtel Digital could break the campaign or get it to its envisioned end, BIG TV (from the ADAG stable) hijacked the teaser by floating their own campaign with a similar plush sofa falling with a more similar (and hurting) thud.

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Monday, March 30, 2009

Entertainment


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What rocked?

Besides cricket, they also do the bhangra, rock n’ roll and salsa. The year not just saw Bhajji slap Sreesanth on field, but the duo showed up as rivals in a TV reality show. Bhajji won the ‘Ek Khiladi...’ contest (thanks to his partner Mona Singh), but he still ‘really’ can’t dance saala!

What didn’t?

He may be King of tinsel town, but SRK did not pass muster in the much-hyped game show ‘Kya Aap Paanchvi Paas...’ Star honchos tried every tool in the trade, created a mad buzz, but audiences gave a thumbs down.

A Promising Start

It took Star a few years (and the Big B) to beat the then numero uno Zee Telefilms. But it only took a few months for the new Hindi entertainment channel Colors to send shivers down the spine of Zee. Innovative content and a strong mktg. & dist. push made this one rock. Will it outshine Star?

The Broken Promise

2008 was the beginning of the end of the K-era, made popular by the kitchen-politics queen. Even Ekta Kapoor’s overtures to move away from mere saas-bahu dramas – with Mahabharata – didn’t create any magic. Even pet-buyer Star turned away from the lady in this time of crisis.

He mattered

His dream run began with Bhool Bhulaiya and finally there is Singh is Kinng! With this, Akshay Kumar has made it to the highest paid actor in Bollywood charging over Rs.20 cr/flick. From a B grade action hero to a super star, this Delhi lad is en route from Chandni Chowk to China.

He didn’t

Sure he tickled your funny bones by enacting the ‘fairer sex’ in the hit movie Dostana. But then, he had already spoilt it all before by delivering that monster flop of the year Drona. Slated to propel him to the league of the Khans and Akhsay, the dud left Abhishek with egg on his face.

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Friday, March 20, 2009

On wheels!


It all began with the unfolding of the Small Indian Dream, errr... the Small Indian Dream ‘Car’ – Tata’s Nano at the national capital on January 10, 2008 (a day after the Sensex closed at a magical of 20,873.33 points; what a coincidence!). Yes, the launch of the Nano received great media attention and the country was abuzz with expectations galore for a car that would revolutionise and expand the automobile industry in India, create numerous job and export opportunities, and in the end, boost GDP for the growing economy. For a year that didn’t see many successful innovative disclosures, Ratan Tata flagged off the year on a great note for India Inc.

But of course, as hurdles only love the brave, the Nano received lashes from policy makers, therefore forcing Tata to shift its ‘mother-plant’ focus from Singur (in WB) to Sanand (in Gujarat). It is currently reported that Tata Motors is producing the Nano from its existing Pantnagar plant (in Uttarakhand), in volumes that of course would multiply manyfold once the mother-plant is in place (which is expected to touch about 5,00,000 units annually). So what makes the Nano revolutionary? Well, it is so for both the consumers and producers alike. The Nano is a car so affordable that it will most definitely change the prevailing competitive conditions in the four-wheeler market, potentially making Tata Motors the number one player in the Indian market by volumes, what with even the 2008 budget reducing excise duty on small cars by nearly 4% to make them ‘more’ affordable! Today, even though Maruti remains the undisputed messiah for the 300 million-strong middle-class Indians, the Nano is only waiting to make its way into many garages! So is Maruti feeling threatened by the Nano? “I think we should let the Nano come into the market first and then we will see,” replied a candid R. C. Bhargava, Chairman, Maruti Suzuki India. Well, he didn’t say yes yet, did he? So finally, does the Nano launch deserve the first ‘Super Six’ title? Well, for the numbers, last year alone, the two-wheeler segment recorded a growth of 38% with at least 700,000 two-wheelers sold. Wouldn’t they prefer a car, with a just few thousand rupees extra?! Yezdi Nagporewalla, Analyst, KPMG agrees, “In volumes the motorbike segment is 7 million units strong and the competition from Tata’s Nano and others will be around 1 million units.” Interestingly, that’s a big number. Here’s a cheers to the number one Super Six of 2008!

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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