Entertainment

1500-plus IIPM students placed across the country with 44 bagging international offers

What rocked?

Besides cricket, they also do the bhangra, rock n’ roll and salsa. The year not just saw Bhajji slap Sreesanth on field, but the duo showed up as rivals in a TV reality show. Bhajji won the ‘Ek Khiladi...’ contest (thanks to his partner Mona Singh), but he still ‘really’ can’t dance saala!

What didn’t?

He may be King of tinsel town, but SRK did not pass muster in the much-hyped game show ‘Kya Aap Paanchvi Paas...’ Star honchos tried every tool in the trade, created a mad buzz, but audiences gave a thumbs down.

A Promising Start

It took Star a few years (and the Big B) to beat the then numero uno Zee Telefilms. But it only took a few months for the new Hindi entertainment channel Colors to send shivers down the spine of Zee. Innovative content and a strong mktg. & dist. push made this one rock. Will it outshine Star?

The Broken Promise

2008 was the beginning of the end of the K-era, made popular by the kitchen-politics queen. Even Ekta Kapoor’s overtures to move away from mere saas-bahu dramas – with Mahabharata – didn’t create any magic. Even pet-buyer Star turned away from the lady in this time of crisis.

He mattered

His dream run began with Bhool Bhulaiya and finally there is Singh is Kinng! With this, Akshay Kumar has made it to the highest paid actor in Bollywood charging over Rs.20 cr/flick. From a B grade action hero to a super star, this Delhi lad is en route from Chandni Chowk to China.

He didn’t

Sure he tickled your funny bones by enacting the ‘fairer sex’ in the hit movie Dostana. But then, he had already spoilt it all before by delivering that monster flop of the year Drona. Slated to propel him to the league of the Khans and Akhsay, the dud left Abhishek with egg on his face.

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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On wheels!

It all began with the unfolding of the Small Indian Dream, errr... the Small Indian Dream ‘Car’ – Tata’s Nano at the national capital on January 10, 2008 (a day after the Sensex closed at a magical of 20,873.33 points; what a coincidence!). Yes, the launch of the Nano received great media attention and the country was abuzz with expectations galore for a car that would revolutionise and expand the automobile industry in India, create numerous job and export opportunities, and in the end, boost GDP for the growing economy. For a year that didn’t see many successful innovative disclosures, Ratan Tata flagged off the year on a great note for India Inc.

But of course, as hurdles only love the brave, the Nano received lashes from policy makers, therefore forcing Tata to shift its ‘mother-plant’ focus from Singur (in WB) to Sanand (in Gujarat). It is currently reported that Tata Motors is producing the Nano from its existing Pantnagar plant (in Uttarakhand), in volumes that of course would multiply manyfold once the mother-plant is in place (which is expected to touch about 5,00,000 units annually). So what makes the Nano revolutionary? Well, it is so for both the consumers and producers alike. The Nano is a car so affordable that it will most definitely change the prevailing competitive conditions in the four-wheeler market, potentially making Tata Motors the number one player in the Indian market by volumes, what with even the 2008 budget reducing excise duty on small cars by nearly 4% to make them ‘more’ affordable! Today, even though Maruti remains the undisputed messiah for the 300 million-strong middle-class Indians, the Nano is only waiting to make its way into many garages! So is Maruti feeling threatened by the Nano? “I think we should let the Nano come into the market first and then we will see,” replied a candid R. C. Bhargava, Chairman, Maruti Suzuki India. Well, he didn’t say yes yet, did he? So finally, does the Nano launch deserve the first ‘Super Six’ title? Well, for the numbers, last year alone, the two-wheeler segment recorded a growth of 38% with at least 700,000 two-wheelers sold. Wouldn’t they prefer a car, with a just few thousand rupees extra?! Yezdi Nagporewalla, Analyst, KPMG agrees, “In volumes the motorbike segment is 7 million units strong and the competition from Tata’s Nano and others will be around 1 million units.” Interestingly, that’s a big number. Here’s a cheers to the number one Super Six of 2008!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Admission Detail
IIPM Programme :- SUPERIOR COURSE CONTENTS
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
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ART V/S COPY!

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Redifussion Y&R’s brilliant NCD, Sagar Mahabaleshwkar agrees. He remembers the time when there was a distinct LOC between the Copy and Art guys and believes that the globally renowned Young & Rubicam were the ones who demolished this divide and got them together. “In India, I think, Ogilvy followed this model early on with the Piyush Pandey-Sonal Dobral team leading the way. They were brilliant and successful all the way. Soon, others followed.” The creative honcho believes that this had to happen in response to the paradigm shift and changing contours of the new consumerscape as also the direction in which communication was headed.

“The era of smart words and pretty visuals were over. In a fiercely competitive market place, ads that were clutter-busting and powered with solid persuasion-quotient were the ones that were most likely to make a difference. Hence, joint brainstorming was the obvious solution. This resulted in the Art-College type Art guys recognising the significance of a well-argued, convincing communication capsule and the Copy guys recognising the fact that, many times, a powerful visual with minimum copy could do the trick. It was a learning curve for both providing a win-win situation for all concerned.” He cites the hilarious example of the globally revered creative Guru, Neil French, who once asked him if he knew why Art Directors went bonkers… and Copywriters didn’t! “Seeing my blank expression, he explained, that unlike writers who leveraged reason, argument and logic in their work, the Art person just freaked out on imagination, with all cylinders firing. This put so much pressure on one side of the brain that at one point, they flip their lid!” Ogilvy’s poster-boy Creative Director [impishly?] chooses to rain on this parade! Sumanto Chatopadhaya reckons that while the scary teller-system approach of Copywriters passing on copy to the Art person through a cubby-hole for visuals is over, the Copywriter still remains the public face of the team. “The reasons are obvious. English is the language of business communication and the writer is, mostly, more articulate and confident in that language than his Art partner. This allows for a higher degree of comfort level during interaction with clients. Also, for TVCs, usually script ideas emanate from the writer. Of course there are exceptions like my colleague Rajiv Rao, an Art person, who is brilliant and sufficiently articulate when he chooses to make a point. But then exceptions prove the rule, right? Hey, I hope my Art Director colleagues and associates don’t kill me after this sound byte!”

The last words, fittingly, must come from Adworld’s new super cat Paddy of Leo Burnett, whose Luxor ad created a sensation at Cannes. “I think the divide is history with Art Colleges themselves taking the initiative of making the students more savvy in the verbal area. They are now totally clued-in into articulating, explaining and defending their work in selling-mode instead of just letting their work do the talking.” He also believes that global exposure has played a huge part in this turnaround with art people realising that collaboration will only add value to the end product.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Programme :- SUPERIOR COURSE CONTENTS
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
Why Study Abroad When IIPM Gives You 3 global Advantages!