Dr. Henk Dykmans, former director sales & marketing, Micro Compact Car, Mercedes, confirms, “DaimlerChrysler (actually) has three possibilities – sell Smart, close down the division or reorganize its activity.” But the irony is that Zetsche has already earmarked $1.4 billion to turnaround the Smart business and even expects that it will break even by 2007….
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Source :- IIPM Editorial, 2006
For More For IIPM Articles, Click here
Source :- IIPM Editorial, 2006
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