IIPM PUBLICATION 
During the year 1995, Titan diversified into jewellery under the brand Tanishq, which has become one of the key growth brands for Titan in terms of profits, sales and consumer loyalty and is now changing the jewellery market in the country. To expand its retail reach across the country, Titan launched ‘The World of Titan’ stores, clubbed as one of the world’s largest retail watch outlets that are now available in 30 countries. According to Bhaskar, the company is planning to now launch these stores in various parts of the country. He divulges: “We are looking at taking the World of Titan number to 300 in 3 years. Similarly, Tanishq to about 125 and in total to open about 450 stores of watches and jewellery over the next 5 years.” The company has also marked its presence in the premium fashion watch segment by acquiring a license for global brands like Tommy Hilfiger. After capturing a big share of the branded jewellery market in India, the company has also entered the fashion eyewear segment, by launching Fastrack Eye Gear sunglasses, an extension of its Fastrack watches, targeted towards the youth.
In fact, like a true blue Indian multinational, Titan has won India a global market place from UK to Spain, Greece, Asia Pacific to countries in the Middle East.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
During the year 1995, Titan diversified into jewellery under the brand Tanishq, which has become one of the key growth brands for Titan in terms of profits, sales and consumer loyalty and is now changing the jewellery market in the country. To expand its retail reach across the country, Titan launched ‘The World of Titan’ stores, clubbed as one of the world’s largest retail watch outlets that are now available in 30 countries. According to Bhaskar, the company is planning to now launch these stores in various parts of the country. He divulges: “We are looking at taking the World of Titan number to 300 in 3 years. Similarly, Tanishq to about 125 and in total to open about 450 stores of watches and jewellery over the next 5 years.” The company has also marked its presence in the premium fashion watch segment by acquiring a license for global brands like Tommy Hilfiger. After capturing a big share of the branded jewellery market in India, the company has also entered the fashion eyewear segment, by launching Fastrack Eye Gear sunglasses, an extension of its Fastrack watches, targeted towards the youth.
In fact, like a true blue Indian multinational, Titan has won India a global market place from UK to Spain, Greece, Asia Pacific to countries in the Middle East.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
No comments:
Post a Comment