A dash of celebs!

IIPM PUBLICATION
The article on celebrity branding in the branding section (refer to issue 24) was very well written. These days celebrities are there in all advertisements and we barely see models endorsing products. But the different point of view provided in the article as to the effect of ads on the image of the celebrity has not received much attention. This idea has been brought out very well and the views given by the ad gurus reflect their practical experience on the topic. I would like to congratulate 4Ps B&M, in a very short span of time it has managed to gain so much popularity. I wish the magazine all the best for the future!

Sandhya Garg, Lucknow

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Malt Matters

IIPM BEST MBA INSTITUTE
Where tradition fades, the Constitution steps in. Draft ed by some of the finest minds, the Constitution lists Prohibition as one of the directive principles of state policy. Says Article 47: “The state shall regard the raising of the level of nutrition and standard of living of its people as among its primary duties and in particular, the state shall endeavour to bring about prohibition of the use, except for medicinal purposes, of intoxicating drinks and of drugs which are injurious to health.” This is rare. Few nations are so prescient about liquor (till 2005, China didn’t even have any strict measures) (see text box). Ambedkar, thus, did his job. Gandhi followed, arguing strongly against alcohol.

So are Indians obeying? Barely. On 12 November 2006, six youngsters were returning home in a Toyota Corolla very late after breezing their way through the day. Alister Pereira was at the wheel. Like his friends, he was roaring drunk. In downtown Mumbai, Alister ran over six migrant workers sleeping on the pavement. They died instantly.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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