IIPM PUBLICATION
The article on celebrity branding in the branding section (refer to issue 24) was very well written. These days celebrities are there in all advertisements and we barely see models endorsing products. But the different point of view provided in the article as to the effect of ads on the image of the celebrity has not received much attention. This idea has been brought out very well and the views given by the ad gurus reflect their practical experience on the topic. I would like to congratulate 4Ps B&M, in a very short span of time it has managed to gain so much popularity. I wish the magazine all the best for the future!
Sandhya Garg, Lucknow
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
Friday, February 23, 2007
A dash of celebs!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment