Life’s death due to poor business!

MANAGEMENT GURU

Life magazine, published by Time Inc. was killed for the third and final time on March 26, 2007. The reasons are decline in the newspaper business and poor advertising predictions. In 1972, its weekly run ended, while in 2000, the monthly was taken off the stands. Life was known as the practical inventor of photo-journalism. When Time took over Life in 1936, it was known for good quality pictures and sold more than 13 million copies then. The title will live on a new website with photographs from its back catalogue.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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