Of kings & stars...

IIPM MANAGEMENT INSTITUTE

With the Federation of Hotel & Restaurant Association of India (FHRAI) envisaging a whopping 35% growth aided by a mind boggling investment of Rs.1.6 billion during 2007 in the restaurant sector, QSR players have all reasons to park their money on the fast growing fast food eaters. States Ron Somers, President, US India Business Council, while speaking to B&E, “The fast food joints or quick service restaurant sector has a very strong market in India as compared to other nations in Asia.” Adds Nigel Travis, CEO, Papa John’s International, “Among the Asian countries, India has the highest growth rate in pizza market and the overall QSR segment will also grow very well.” So, it’s no surprise that the gastronomical economy of India is propelling behemoths like Starbucks & Burger King to make a grand entry.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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