Let the mango tango begin!

IIPM PUBLICATION

Mango diplomacy has won its day! The first dispatch (in 18 years!) of Alphonso and Kesari mangoes finally arrived in New York, much to the delight of the very many Indians, who live in the Big Apple, and are quite sick of eating apples! Giving them company are, of course, the Americans who have also been looking forward to Indian mangoes coming all the way to US shores. Mango distributors in America are now hoping that, after Alphonso and Kesari, Langra, Chausa, Mallika and Dussheri will follow in right earnest. These distributors are already holding talks with American chains to hawk the fruits; some food chains have evoked interest in mangoes too; they want to sell mango shakes, according to reports. Here’s the history of mango diplomacy briefly. Around 18 years ago, the US had stopped the import of mangoes from India (globally, India is the largest producer of mangoes: it produces more than 50% of the total global output) because, back then, Uncle Sam felt that there were too many pesticides used in the harvest process. Many rounds of negotiations and checks later, the Indian mango has won over the hearts of the Americans again!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative