IIPM MANAGEMENT INSTITUTE
The runner-ups...
With the ad rankings behind us now, it is time to focus on those print and electronic ads and billboards, which could not make it to our coveted rankings, nevertheless, they’ve created quite a stir among the ad-frat and consumers alike. Most debated, most discussed, appreciated or blasted, whatever they may be , we bring them all to you. Check out the hottest spots for this fortnight and decide for yourself...
CATEGORY : Billboard
BRAND : Coca-Cola
HEADLINE : Thanda karta sabko ek
BASELINE : Sabka thanda Coca-Cola
AGENCY : McCann Erickson
4Ps TAKE : This
billboard is an extension of Coca-Cola’s latest TVC where Aamir Khan plays a waiter. The cola giant is promoting its new tag-line of Sabka thanda ek by hitting the billboards and even radio in a big way. The single-minded focus is to advertise aggressively, reinforce its Thanda matlab Coca-Cola quotient and give arch rival – Pepsi a tough time this summer. Having won the hearts of the Indian consumers, Coca-Cola is now out to beat the heat and grab a greater share of the ‘Thanda’ pie. After all, it’s summer time guys.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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