JSW’s unique compensation plan!

36TH Full Time Programme In Planning & Entrepreneu...

Perhaps for the first time ever, after Singur and Nandigram, farmers of Bengal would not mind parting with their land for industrialisation purposes. The Jindal Group is setting a steel plant in Salboni in West Midnapore district of West Bengal and is offering a unique compensation scheme to the land owners. JSW Bengal Steel will acquire around 450 acres of land for setting up the 10 million tonne steel plant in Bengal. As compensation package, Sajjan Jindal, Vice-Chairman, JSW Steel, is giving the families the total value of land in cash and an equal amount as shares. The landowner’s shares would be held in a trust managed by the district magistrate. Also, a member per family will be offered a job and each family would get a monthly income from annuity scheme managed by LIC.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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IIPM ABOUT :- IIPM KNOWLEDGE CENTER
Money for nothing...
Topic: India – China: A Growth Comparison
Who says US is on the brink of a recession?...
Thanda karta sabko ek
IIPM Infrastructure : Campus
HRIC :- Human Resource Intelligence Cell

Globalisation and climate change

IIPM MANAGEMENT INSTITUTE

Sea level rise will impact the 7,000 km coast of India and displace millions of people. Mumbai would lose US $486 (Rs. 228,700 crore) and Balasore would lose US $75 million due to inundation caused by sea level rise. Climate change is also projected as affecting food security, with decline in rice yields by 15% - 42% and wheat yields by 3% - 4%, if temperature rise is 2oC and rainfall decline 7%.

India can lead the world to a post oil future of low carbon dioxide emissions because India is still primarily an agrarian economy based on peasants and small farmers. India’s energy is primarily renewable. However, with the push of globalisation, India is rushing headlong into a fossil fuel economy by destroying the biodiversity economy of her rural areas and her peasantry. Not only is this environmentally irresponsible it is also economically irresponsible from the perspective of the poor. The policies and economic activities, which lead to higher CO2 emissions, also uproot poor tribals and peasants. The current policies are eradicating the poor, not poverty.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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IIPM going global
On "IIPM - Arindam Chaudhuri - Planman"
IIPM Alliances
Warming up for doomsday?
If you have it, flaunt it
IIPM RANKED AHEAD OF FIVE OF THE IIMS
A beach resort… Come for a month, at least
IIPM ABOUT :- IIPM KNOWLEDGE CENTER
Money for nothing...
Topic: India – China: A Growth Comparison
Who says US is on the brink of a recession?...
Thanda karta sabko ek
IIPM Infrastructure : Campus

Hydro - Mania

IIPM PUBLICATION

This is perhaps one of the cleanest alternatives at present. The end result of this alternative is clean water (H2O). However, availability of hydrogen is a problem as several energy intensive procedures such as electrolysis are required for hydrogen extraction from water. Rajinder Saini of IIP told B&E “Availability of Hydrogen is a problem as several energy intensive procedures such as electrolysis are required for hydrogen extraction from water.” Other problems such as transportation, safety and containment issues pose as threats to feasibility. Apart from being used in fuel cells, hydrogen can also be mixed with CNG. Even though hydrogen fuel cell technology is still in early stages of evolution, major automotive manufacturers like Honda and GM have taken visionary steps in insuring a hydrogen future. Honda’s FCV concept and GM’s HyWire-Volt500 concept duo, have demonstrated that a hydrogen fuel cell works, but they are bogged by poor operability. In India however hydrogen fuel cell technology is still nascent and not much work has been done in the field.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thanda karta sabko ek

IIPM MANAGEMENT INSTITUTE

The runner-ups...
With the ad rankings behind us now, it is time to focus on those print and electronic ads and billboards, which could not make it to our coveted rankings, nevertheless, they’ve created quite a stir among the ad-frat and consumers alike. Most debated, most discussed, appreciated or blasted, whatever they may be , we bring them all to you. Check out the hottest spots for this fortnight and decide for yourself...

CATEGORY : Billboard
BRAND : Coca-Cola
HEADLINE : Thanda karta sabko ek
BASELINE : Sabka thanda Coca-Cola
AGENCY : McCann Erickson

4Ps TAKE : This billboard is an extension of Coca-Cola’s latest TVC where Aamir Khan plays a waiter. The cola giant is promoting its new tag-line of Sabka thanda ek by hitting the billboards and even radio in a big way. The single-minded focus is to advertise aggressively, reinforce its Thanda matlab Coca-Cola quotient and give arch rival – Pepsi a tough time this summer. Having won the hearts of the Indian consumers, Coca-Cola is now out to beat the heat and grab a greater share of the ‘Thanda’ pie. After all, it’s summer time guys.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative