Companies downloaded higher input costs to customers... But surprise, surprise! Customers downloaded the same to their wallets, happily. Now, that’s consumerism!
For a
change, let’s start this sizzling hot sector update with the coolest of them all – air conditioners (ACs). The year 2006 was definitely a very good year for AC firms as both Indian & foreign companies rode high on the ‘heat’ wave of consumerism in India. According to the Consumer Electronics and Appliances Manufacturers Association (CEAMA), the split AC segment registered an exorbitant 90% growth in 2006. In 2007, the overall AC segment is expected to grow at a rate of 20%, which is the highest growth rate among all segments in the Rs.300 billion Indian consumer durable industry. Suresh Khanna, Secretary General, CEAMA, further elaborates on the current scenario of consumer durables in India and says, “The AC and refrigerator segments have grown the maximum, last year; and these two generated maximum sales for consumer durable companies. But a strange thing was that the growth in these two categories came from the southern market.” This is also echoed in AC Nielsen findings, which claims that in the split AC segment, for the year 2006, the southern region market generated an incredible business of Rs.19 billion.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For a
change, let’s start this sizzling hot sector update with the coolest of them all – air conditioners (ACs). The year 2006 was definitely a very good year for AC firms as both Indian & foreign companies rode high on the ‘heat’ wave of consumerism in India. According to the Consumer Electronics and Appliances Manufacturers Association (CEAMA), the split AC segment registered an exorbitant 90% growth in 2006. In 2007, the overall AC segment is expected to grow at a rate of 20%, which is the highest growth rate among all segments in the Rs.300 billion Indian consumer durable industry. Suresh Khanna, Secretary General, CEAMA, further elaborates on the current scenario of consumer durables in India and says, “The AC and refrigerator segments have grown the maximum, last year; and these two generated maximum sales for consumer durable companies. But a strange thing was that the growth in these two categories came from the southern market.” This is also echoed in AC Nielsen findings, which claims that in the split AC segment, for the year 2006, the southern region market generated an incredible business of Rs.19 billion.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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