The Trailblazer

IIPM PUBLICATION

‘Fill it-shut it-forget-it’, is perhaps one of the most effective add campaigns of all time. For it not only provided a fresh lease of life to the two stroke era but also foresaw a new dawn in the Indian two wheeler industry with the advent of the contemporary four stroke. It takes shrewd business acumen to convert the state of mind of an entire consumer base and HH did that effectively. HH was responsible in changing the perception about the motorcycle. The company can be credited with bringing about the motorcycle revolution in India and the subsequent change of guards in the motorcycle’s favour (from the scooter) as an efficient and affordable commuter solution.

The company tasted success with its CD 100 class motorbikes and eventually launched a slew of other models including the most successful motorcycle ever – Splendor. Also, HH did not restrict itself to the entry level segment but moved up the value chain to test the waters of the premium segment too. India’s first true premium bike – CBZ was launched by HH in the year 1999 while the Karizma was unleashed in the year 2003. The 156.3cc CBZ motorcycle was a runaway success and combined with the intoxicating 223cc Karizma, transformed Hero Honda’s image from a manufacturer of small capacity bikes to large capacity motorcycles. However, unlike the complacency that bogs the HH in the premium segment has surprisingly not set in the less than 125cc segments. To maintain its supremacy, all these years HH has been relentlessly updating & modifying its model range. The Splendor NXG & the Achiever are models, which are updated versions of some of the best selling bikes from the HH stable. You don’t become number one for nothing!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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