When power and price matter, look for the Avenger...
When
Bajaj thought of plugging out Pulsar’s engine and enshrining it in the flashy exterior of its older kin – Kawasaki Eliminator, many were sceptical. Today, they are speechless! And as for Bajaj, the Avenger has proved yet another winner! Amit Nandi, GM-Marketing, Bajaj Auto Ltd. asserts, “The Avenger 180 DTSi is a cruiser bike that is targeted at the customer who has a love for the outdoors. It is a lifestyle statement for the user and an image driver for the company.” Sure enough, this machine has proved why the experience of a ride on the Avenger will make the rider give a second thought to all other modes of two-wheeled rides... Perhaps also proving why the now popular TV commercial for the bike does not talk too much about the bike’s features and instead positions the brand more in terms of experiential delight.Adds Nandi: “The advertising for Avenger which has played a pivotal role in building image for the brand portrays the sense of freedom that a rider experiences on a long ride. It transports the viewer beyond the mundane to a zone where he ‘feels like God’.”
But thrills apart, a 180cc powerful engine, a fuel tank with a capacity of 17.5 litres... here are surely some physical features to get infatuated with! It is a conscious improvement on the Kawasaki Eliminator and the Pulsar. The Avenger, true to the spirit of the cruiser, comes with an extra long wheelbase and a laidback riding position. Added to it is the price advantage. At an ex-showroom offer of Rs.63,000 it is Rs.30,000 cheaper than the Eliminator and Rs.20,000 than Enfield Thunderbird. Beat that?
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