Why do people refrain from buying a Blackberry?

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The major reason why people refrain from buying a Blackberry is, without doubt, the cost of the handset. Where there are opportunities, there are companies like Netcore Solutions, which have announced plans to soon offer services [like ‘Emergic mail2sms’ services] that analysts humorously refer to as the ‘poor man’s Blackberry’. Abhijeet Saxena, CEO of Netcore Solutions, informs us, “Once you start believing in mobile [technology], as a device, there are a whole lot of things that can be done with it. We have combined the SMS as a platform in this service.” Truly, the service would enable subscribers to receive emails as SMS messages on their existing mobile phones. Consequently, there would be no need to buy a hi-fidelity phone or even to get GPRS activated on the phone. Abhijeet adds, “People have, till date, established SMS just as a peer-to-peer communication or a spam platform. But it is actually a far more powerful platform and can do many more things; one such thing being this one.”

But it’s not just about receiving those emails, the uniqueness about such new features is that the person availing of this service can also reply via an SMS message to the email that has been received; not to mention standard facilities like forwarding emails.

But really, how is such integration made possible by such service providers with even the basic of handsets? To get started, all that the subscriber has to do is to log into or create a mail account [using a computer and a working net connection] and set his or her phone number [ending with @m3m.in] as the one where all emails to that account should be forwarded. That’s about it! Voila, any email sent to that email account gets recreated in your cell phone as the ubiquitous SMS.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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