Brand: MTV

Detail of all IIPM branches

Agency: MTV India
The Vignette Victory

Agar Hum Rupa Ki Baniyaan Pahnege Toh Rupa Kya Pahnegi? This music channel has always believed in vignettes to promote the Brand MTV. And the Rupa Ki Baniyaan campaign from their stable has been one of the most effective - attracting a fair share of eyeballs to induce present and future advertisers. Says an MTV spokesperson, “We are into such types of nonsensical advertising campaigns. These are not about TRPs so much as about innovation.” But fact is that unlike its other ‘campaigns,’ this one managed to catch the imagination of India’s youth, who then were just about awakening to post-liberalisation irreverence.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).


For More IIPM Info, Visit below mentioned IIPM articles.
2300 IIPM students get jobs
IIPM set to beat economic slowdown
IIPM Admission Detail
IIPM - Admission Procedure
IIPM, GURGAON