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l Viadeo, one of the world’s largest business and social networks, has announced the appointment of Yogesh Bansal, Founder & CEO ApnaCircle on the Board of Directors. The move has strategic importance considering the growing interest of Viadeo in the Indian market. ApnaCircle, founded by yogesh, was merged with Viadeo as the latter’s Global strategy of thinking global while acting local.

l Google India has appointed Nikhil Rungta as Head of Marketing. Nikhil will be based out of Google’s Bangalore office and will be responsible for driving the strategy and execution of all marketing efforts to support Google’s sales verticals, products and partnerships in India. With over 12 years of experience in sales and marketing, Nikhil brings on board the perfect combination of industry knowledge and thorough understanding of the consumer market in India. Prior to joining Google India, Nikhil was associated with Yatra.com as its Marketing Head. l Pearl Uppal, Director-Sales, Yahoo! India has called it a day and put in her papers. It is believed that Pearl will join an online retail venture as its co-founder and CEO.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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what’s the point in re-launching a product if the basic tagline is reminiscent of a brand belonging to an altogether different category? Top Ramen, once touted as an intense competition to Nestle’s Maggi, has adopted a fresh communication strategy and a new positioning. It has launched an ad campaign, ‘Little strands of happiness.’ And if you think the punchline is familiar, you’re right. With a striking similarity with Coca Cola’s ‘Little drops of joy,’ Top Ramen certainly loses here on score of originality. “This shows the haste with which Top Ramen wanted to re-launch itself, maybe because of Maggi’s latest ‘Me & Meri Maggi’ campaign,” avers a brand analyst. Even Tata DoCoMo, while initiating its telecom services in India, launched the ‘Do the new’ campaign, which seemed ‘inspired’ by Mountain Dew’s ‘Do the dew’ line. Do we really need to say more?

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
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