IIPM 3-year full-time Integrated (MBA BBA) Programme
what’s the point in re-launching a product if the basic tagline is reminiscent of a brand belonging to an altogether different category? Top Ramen, once touted as an intense competition to Nestle’s Maggi, has adopted a fresh communication strategy and a new positioning. It has launched an ad campaign, ‘Little strands of happiness.’ And if you think the punchline is familiar, you’re right. With a striking similarity with Coca Cola’s ‘Little drops of joy,’ Top Ramen certainly loses here on score of originality. “This shows the haste with which Top Ramen wanted to re-launch itself, maybe because of Maggi’s latest ‘Me & Meri Maggi’ campaign,” avers a brand analyst. Even Tata DoCoMo, while initiating its telecom services in India, launched the ‘Do the new’ campaign, which seemed ‘inspired’ by Mountain Dew’s ‘Do the dew’ line. Do we really need to say more?
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
For Exclusive Footage by Sunday Indian Click Here
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
IIPM B School : King Khan, Bollywood Badshah and Quiz Wiz — that’s Shah Rukh Khan for you
what’s the point in re-launching a product if the basic tagline is reminiscent of a brand belonging to an altogether different category? Top Ramen, once touted as an intense competition to Nestle’s Maggi, has adopted a fresh communication strategy and a new positioning. It has launched an ad campaign, ‘Little strands of happiness.’ And if you think the punchline is familiar, you’re right. With a striking similarity with Coca Cola’s ‘Little drops of joy,’ Top Ramen certainly loses here on score of originality. “This shows the haste with which Top Ramen wanted to re-launch itself, maybe because of Maggi’s latest ‘Me & Meri Maggi’ campaign,” avers a brand analyst. Even Tata DoCoMo, while initiating its telecom services in India, launched the ‘Do the new’ campaign, which seemed ‘inspired’ by Mountain Dew’s ‘Do the dew’ line. Do we really need to say more?
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...For Exclusive Footage by Sunday Indian Click Here
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
IIPM B School : King Khan, Bollywood Badshah and Quiz Wiz — that’s Shah Rukh Khan for you
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