IIPM Press Release - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Summet Nair

MD, Fashion Foundation of India

My best marketing moment was when we formed the Fashion Design Council of India and started the country’s first fashion week event. I had just come back from overseas and had no knowledge about how to start the country’s first fashion show. But then, many designers who were my friends came together and we got a sponsor – Lakme. Of course, compared to today’s fashion week, we didn’t do much of marketing then, but Lakme India Fashion Week was established as a fashion week in the global market. That was indeed some achievement.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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