Mulally to be the wind beneath Ford’s wings

IIPM PUBLICATION
Alan Mulally, former Boeing executive, has been named chief executive of Ford Motor. This would mean that the five-year stint of Bill Ford Jr. (as the operational head of the company that was founded by his great-grandfather) has come to an end. The message, say industry analysts, is clear: Ford is looking at changing the way it has conducted business so far, and will step up cost-cutting and roll out more product development plans. Ford posted a whopping $ 1.44 billion loss in the first half of this year, and its US sales had nosedived by nearly 10% till August this year. The choice is perfect: Mulally is best remembered for leading a revival of Boeing’s commercial plane division after the sharp decline that followed 9/11 and is known to be someone who walks the talk.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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The Diwali range (of Barista) will be targeted at the upmarket or ...
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Qualis is an older vehicle...

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In the midst of aggressive competition, TKM has maintained that its philosophy is of “putting customers first”. A perfect example is that of the flagship brand Qualis (and replacing it with Innova), the model that TKM decided to withdraw while it was at its peak. The last month of Qualis in India saw sales touching a magical figure of 4,000 units. Kirloskar exclaims, “We had no stock left . People wanted every bit of it, every last one of it”. When asked about the reasons for withdrawal, Vikram proffers, “See basically Qualis is an older vehicle... At the end of the day, you’ve to give the customer what they want. They want newer technology vehicles, better looks, safer & better parking, better fuel consumption, better emission…”

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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New dia’tribes

IIPM PUBLICATION

Fence those borders, right now
India shares a 1,670 km long land border, and about 200 km long maritime boundary with Myanmar. Though the borders are peaceful and report no major threat, the cultural intermingling and free movement of tribals up to 16 km (as per the agreement between the Indian and the Myanmarese government) of the borders simultaneously present an opportunity and a threat to the security fabric of India. With separatist groups thriving on the support of arms supply and other resources from across the border, the management of this particular border is quite urgent, as comprehensive fencing of the area in question has still not been taken as an important issue. Historically, many insurgent groups – like the Nagas, Mizos and Tripuris – have had their bases in Myanmar.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Coffee, Tea & me
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MR. BEAN WAS NEVER THIS GOOD

Global acquisitions made by Tata Tea

Screaming siren

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Being amongst the nation’s sexiest women, fantasized about by millions and envied by the spouses of those millions, isn’t exactly as desirable as most would assume. After experiencing many disturbing incidents previously, Bipasha Basu recently alleged physical and mental harassment by two men who escorted her in a car to a parade organized by the Indian Business Association in US. Upon reaching, Bips boldly went up to the podium and made no bones in disclosing details of her harrowing ride. Attagirl Bips, but why didn’t you think of using one of those kickboxing moves and punch their eyeballs out?

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Feasting This Diwali

IIPM PUBLICATION
Well, Diwali is the time when the business of appetite gets a heft y belly of sales, as lots of institutional buying occurs for the gift purposes. No wonder the food merchants make use of the season to increase their presence. After tantalising the taste buds last Diwali with its ‘Celebrations Rich Dry Fruit Collection’, Cadbury, is becoming uncontrollably aggressive with new launches and packaging this year, too. Agrees, Manish Mehta, the promotional marketer of Cadbury, “What is important is the right packaging and product promotion. This year also, innovative packing will remain the key.” ITC has not announced any major launches, yet, for the season. The company is reportedly planning to launch a range of organic foods by next year under its Aashirvaad brand.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Robert Noyce and Gordon Moore

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If it wasn’t for the famous duo of Gordon Moore & Robert Noyce, the Intel chip promising fast processor speeds wouldn’t have found the light of day. Robert was the son of a vicar at the Congregational Church, shifting constantly as parishioners moved to different cities. While studying at Grinell College, his physics professor showed him the very first transistors invented – it caught the imagination of the legend in the making. On the other hand, Gordon Moore hadn’t had the best childhood. His father had to drop out of school after grade 7 & his mother was a high school pass out. His elder brother, who was the brighter of the two, got draft ed in the Army for the World War II, and is a farmer now. Moore, who was too young for the war, was highly interested in chemistry since the age 10 and befriended a neighbour who had received a chemistry set for Christmas.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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