Qualis is an older vehicle...

IIPM BEST MBA INSTITUTE
In the midst of aggressive competition, TKM has maintained that its philosophy is of “putting customers first”. A perfect example is that of the flagship brand Qualis (and replacing it with Innova), the model that TKM decided to withdraw while it was at its peak. The last month of Qualis in India saw sales touching a magical figure of 4,000 units. Kirloskar exclaims, “We had no stock left . People wanted every bit of it, every last one of it”. When asked about the reasons for withdrawal, Vikram proffers, “See basically Qualis is an older vehicle... At the end of the day, you’ve to give the customer what they want. They want newer technology vehicles, better looks, safer & better parking, better fuel consumption, better emission…”

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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