IIPM PUBLICATION
Well, Diwali is the time when the business of appetite gets a heft y belly of sales, as lots of institutional buying occurs for the gift purposes. No wonder the food merchants make use of the season to increase their presence. After tantalising the taste buds last Diwali with its ‘Celebrations Rich Dry Fruit Collection’, Cadbury, is becoming uncontrollably aggressive with new launches and packaging this year, too. Agrees, Manish Mehta, the promotional marketer of Cadbury, “What is important is the right packaging and product promotion. This year also, innovative packing will remain the key.” ITC has not announced any major launches, yet, for the season. The company is reportedly planning to launch a range of organic foods by next year under its Aashirvaad brand.
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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
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