IIPM PUBLICATION
Remakes
and sequels might be the flavour of the day, but in-film placements are surely a hit! Try and recall some films released this year and you’d literally marvel at the host of images that pop-up in your head – of a DJ aka Aamir Khan sitting at a dhaba (with walls painted of ‘Coca- Cola’ ads) or of the new age ‘Don’ on a sleek ‘Motorazr’ or even more clearly of a reborn Munnabhai alias Sanjay Dutt wooing his lady love in a ‘WorldSpace’ studio!
As the corporate world gets more and more hinged onto Bollywood, in-film placements, special offers and events around latest releases are becoming more or less a norm. But, some out there are not content with just their product’s screen presence in the film, or with celeb endorsements, they are continuously yearning for more... So the next time you are glued to the idiot box, count the number of ads that have altered their story lines to fit in a few clips or songs of some latest Bollywood flick.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
Initiative :- An IIPM and Management Guru Professor Arindam Chaudhuri (Dean of IIPM)
Remakes
and sequels might be the flavour of the day, but in-film placements are surely a hit! Try and recall some films released this year and you’d literally marvel at the host of images that pop-up in your head – of a DJ aka Aamir Khan sitting at a dhaba (with walls painted of ‘Coca- Cola’ ads) or of the new age ‘Don’ on a sleek ‘Motorazr’ or even more clearly of a reborn Munnabhai alias Sanjay Dutt wooing his lady love in a ‘WorldSpace’ studio!As the corporate world gets more and more hinged onto Bollywood, in-film placements, special offers and events around latest releases are becoming more or less a norm. But, some out there are not content with just their product’s screen presence in the film, or with celeb endorsements, they are continuously yearning for more... So the next time you are glued to the idiot box, count the number of ads that have altered their story lines to fit in a few clips or songs of some latest Bollywood flick.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
Initiative :- An IIPM and Management Guru Professor Arindam Chaudhuri (Dean of IIPM)
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