...that propelled a small retail initiative to the coveted spot of becoming the largest retailer!

IIPM BEST MBA INSTITUTE
If you’re looking for inspiration, here’s the man – Sam Walton! He started-off from merely franchising a Ben Franklin’s variety store in Arkansas and has today created a $200 billion worth giant called Wal-Mart.

Earning profits through volume- play became their prime philosophy. In 1962, the first Wal-Mart store was opened in Arkansas which was followed by a further opening-up of 15 stores. Its expansion strategy of penetrating only small towns with less than 10,000 people paid-off and accelerated its growth.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

Dean of IIPM :- Pofessor Arindam Chaudhuri (Renowned Management Guru and Economist)

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