As I see it, we should not categorise mythological series as purely a religious series. Of course, it draws its primary elements from the religious beliefs and practices, but fundamentally it tries to communicate mostly common messages and values. The way characters are portrayed, how a situation unfolds are all perfected with a nip of excitement, which would entertain audiences. Most of the animated contents that we see in the Indian market scrounge its storylines from mythological stories. Then there are exceptions like ‘Hanuman Returns’, which borrowed only the characters while the storyline was contemporary. Our recent production ‘Siva’, which was aired by Cartoon Network, was again a portrayal of a contemporary situation linked to the tales of Lord Siva. To sum up, there definitely exist a market for these kind of series provided we don’t overkill mythology and add a fresh breath of life to them.
Every effort from Toonz Animation based on mythology was an experiment as well as a challenge to raise our quality benchmark. In 2002 we set the pace with the ‘The Adventures of Tenali Raman’, which was India’s first Animated TV series. For mythological flicks we aim to slot in young and old alike. The strategy would be to present a theme, which is exciting, engaging and educating. It would need to draw elements of the past and the subtleties of the present. We are currently in production of the second series of the TV feature film ‘Siva’ and another TV feature film on Hanuman titled ‘Hanuman Immortal’.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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Every effort from Toonz Animation based on mythology was an experiment as well as a challenge to raise our quality benchmark. In 2002 we set the pace with the ‘The Adventures of Tenali Raman’, which was India’s first Animated TV series. For mythological flicks we aim to slot in young and old alike. The strategy would be to present a theme, which is exciting, engaging and educating. It would need to draw elements of the past and the subtleties of the present. We are currently in production of the second series of the TV feature film ‘Siva’ and another TV feature film on Hanuman titled ‘Hanuman Immortal’.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
Follow Arindam Chaudhuri on Twitter
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”
IIPM fights meltdown, places 2300 students By Education Mail Bureau
Delhi/ NCR B- Schools get better By Swati Sharma
Events at IIPM
Detail of all IIPM branches
IIPM set to beat economic slowdown
IIPM - Admission Procedure
IIPM, GURGAON
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