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By altering mindsets that are firmly ensconced within the milieu that makes up a corporate, the argument is that it is possible to revolutionise the attitude that is displayed towards customers. These affable leanings can moor clientele in a short-term rapport, but if you seek a symbiotic relationship that entails long-term loyalty, little imperatives make all the difference. It might be easy to dismiss this book as based on a figment of an over-active imagination, but that cannot possibly be the case seeing that Kindness has its origins in painstaking research and even goes so far as to instantiate its arguments by liberally peppering the content with real-life examples of companies that are known for the exceptional delivery of customer service that has come to encapsulate their customer interactions. In essence, Horrell expounds on his view that spreading the ‘love’ (read kindness and consideration) creates a ripple effect of its own volition and acts as the harbinger of astonishing customer relations.
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Source :- IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
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