Tuesday, August 08, 2006

The ‘low rise’ epoch of Philip Marineau

IIPM BUSINESS & ECONOMY
Marineau’s words on his retirement announcement indicate how satisfied he is with his achievements, “I have accomplished what I set out to do and have the opportunity now to turn over the operations of the company to the next generation of leadership. The business is in much stronger financial shape. We have transformed LS&CO. from being primarily a jeans wear manufacturer into a highly competitive global marketer and distributor of apparel.” However, these words are sweeter than what statistics reveal. After seven odd years LS&CO still looks faded. It’s true that the company has shown some signs of recovery, as in 2005, the company’s net profit stood at $150 million – an increase of 413.2% over 2004, but still Levi is on a life support system. The company registered a miniscule 1% gain in annual sales to touch $4.13 billion in 2005, but the good news is that this was the company’s second consecutive year of stable sales after an eight year long slump.

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Source :- IIPM Editorial, 2006, Editor - Prof. Arindam Chaudhuri

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