Domino’s to bite larger market pie

IIPM PUBLICATION
Domino’s Pizza is all set to strengthen it’s arms in Europe. The pizza major recently claimed that it is about to finalise the deal of buying Netherlands Al Capone’s 17-store chain & 8 shops of Belgiumbased Alvolo. Once the deal is finalised, this will enable Domino’s to operate with over 1,000 stores in Europe. This quick service restaurant chain from the country of Uncle Sam currently has 620 stores internationally, which are predominant in Australia. After making its presence felt in countries like Netherlands, France & Belgium in April 2006, Dominos is buoyant to strengthen it’s presence in Europe and these acquisitions are a part of its ambitious 10-year growth plan.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

4Ps Press Release :- Tomorrow is yours...for just Rs.25,990

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BRAND : Compaq
HEADLINE : Tomorrow is yours...for just Rs.25,990
BASELINE : Kal Tumhara Hai
AGENCY : Publicis

4Ps TAKE : A clever take-off on the popular TVC showcasing SRK and compaq in a similar role, this one has Shahrukh Khan in a fortune-teller’s attire again, coaxing readers to purchase the Compaq notebook. The power idea behind the ad is accomplished via the headline which says ‘Kal Tumhara Hai’ (obviously a pun on Kal Ho Naa Ho!). The ad touts the availability of a Compaq Desktop + a great tomorrow for just Rs.25,990. With various IT giants closing-in on Compaq, their pricing strategy is imperative for the value conscious Indian consumer. The ad not only targets the youth, but the entire family. The clinching benefit to the brand is the price of the product and the easy learning facility that it ensures to its customers. And, as usual, SRK is utterly convincing; no two ways about that!

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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It’s raining accolades for Nandan – now he’s ‘Businessman of the year’

IIPM PUBLICATION
Well, it’s just another feather in his cap. Year 2006 has been a year of accolades for Nandan M. Nilekani, the man who’s one of the architects of the Indian IT revolution. After being christened with one of the highest civilian awards – Padma Bhushan – earlier this year, he is now ‘Businessman of the year’ as per Forbes Asia magazine.

Nandan, who started off as a software engineer, is today the Managing Director and Chief Executive Officer of a phenomenon called Infosys. Today, the company is India’s second largest software exporter and has evolved as a global leader in IT, and currently, it’s spread across twenty countries. Recently, Infosys saw its profits rise to Rs.9.29 billion for the second quarter of 2006-07, an increase of 53.3% over the same quarter last year. The net sales of the company shot up to Rs.32.73 billion from Rs.21.70 billion for the same period last year, an increaseof 50.4%. In the second quarter of 2006-07, ending September 2006, the company increased its workforce by 10,795 employees, which took the total headcount of Infosys to 66,150. The company, which was listed in the year 1993, currently boasts of a market capitalisation of Rs.1.2 trillion (NSE).

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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Success is savoured sweetest when decreed by destiny…

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The interplay of history with cinema has borne witness to the swift ascent of several among those chosen to portray roles rich with legend on the silver screen into popular imagination and acceptance. And while immortality – fabled and fated only for the Gods – might prove elusive to the average mortal, a whiff of its overwhelming power may yet endure in cinematic characterizations of folklore. Roles of the ilk of Jesus Christ and Helen of Troy oft en entail the acid test of an actor’s skill, with the potential to cement celebrity status overnight or deliver a killer blow to budding careers.

Jesus of Nazareth, the Lord, an enigma to millions who swear by him in times trying and those blissful... Christ, the Anointed One, the centrepiece of any Christian household, the messiah of love and compassion. To adapt the final 12-hours of the glory of Christ in a rendition spellbinding enough to be counted amongst the top acknowledged celluloid adventures of all times is a feat well achieved, the equivalent of onscreen salvation!

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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IIPM Release :- How long will ‘Services’ alone boost GDP?

IIPM PUBLICATION
And if the government hopes that things will turn around in the next 10 or so years time, when about 45-50% of the Indian population is forecasted to begin to reside in urban areas, then surely they’re deliberately being blind to the killingly slow pace of infrastructure development. Professor Edison Tse of Stanford University berated India’s infrastructure development compared to China by mouthing a vitriolic remark to B&E, that “India’s best city doesn’t even compare with China’s Tier 3 cities (the ones with lowest development, as per the Chinese government), what to talk about Tier 1 cities.” A fact corroborated to B&E by George Wu, Professor at Chicago University’s world renowned Graduate School of Business. China has maintained a constant 10% and around growth for past three decades in continuation; and so consummate is their economic management that even this year, they have kept their inflation as low as 1.4%.

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative