4Ps Press Release :- Tomorrow is yours...for just Rs.25,990

IIPM BEST MBA INSTITUTE

BRAND : Compaq
HEADLINE : Tomorrow is yours...for just Rs.25,990
BASELINE : Kal Tumhara Hai
AGENCY : Publicis

4Ps TAKE : A clever take-off on the popular TVC showcasing SRK and compaq in a similar role, this one has Shahrukh Khan in a fortune-teller’s attire again, coaxing readers to purchase the Compaq notebook. The power idea behind the ad is accomplished via the headline which says ‘Kal Tumhara Hai’ (obviously a pun on Kal Ho Naa Ho!). The ad touts the availability of a Compaq Desktop + a great tomorrow for just Rs.25,990. With various IT giants closing-in on Compaq, their pricing strategy is imperative for the value conscious Indian consumer. The ad not only targets the youth, but the entire family. The clinching benefit to the brand is the price of the product and the easy learning facility that it ensures to its customers. And, as usual, SRK is utterly convincing; no two ways about that!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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