Domino’s to bite larger market pie

IIPM PUBLICATION
Domino’s Pizza is all set to strengthen it’s arms in Europe. The pizza major recently claimed that it is about to finalise the deal of buying Netherlands Al Capone’s 17-store chain & 8 shops of Belgiumbased Alvolo. Once the deal is finalised, this will enable Domino’s to operate with over 1,000 stores in Europe. This quick service restaurant chain from the country of Uncle Sam currently has 620 stores internationally, which are predominant in Australia. After making its presence felt in countries like Netherlands, France & Belgium in April 2006, Dominos is buoyant to strengthen it’s presence in Europe and these acquisitions are a part of its ambitious 10-year growth plan.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative