Thursday, June 26, 2008

FORD...

FORD... The innovation with the diesel engines have helped Ford to conquer the Indian psyche, and of course, Indian roads...

In what FORD... The innovation with the diesel engines have helped Ford to conquer the Indian psyche, and of course, Indian roads... is a clear signal that the Blue Oval can no longer ignore the booming Indian auto mart, Ford has climbed the innovative band wagon big time in India! You only have to take a peek at the new Fiesta, designed and built with state-of-the-art automotive technology, including the innovative 1.0-liter supercharger engine and the facts will stand clearly in front of you. Fiesta Supercharger is the first application of this technology in a compact car, and its 1.0-liter engine has power equivalent to that of a 1.6-liter unit.

Ever since launching the Fiesta in 2005, there is no looking back for Ford India. The car has been so successful that it has created its own niche in the Indian auto bazaar. Piggybacking this success, the year 2007 has been special for Ford India. Ford now understands that the secret behind its unprecedented success in India is undoubtedly its common rail armed diesel engine range. For starters, Ford has installed a larger capacity engine in its up market SUV – Endeavour, which needed to get rid of its legendry power deficit. Talking to 4Ps B&M, Arvind Mathew CEO Ford India said, “I want a presence in all the segments. I never said no to any small car.” With the prospective entry of Honda and Toyota in the small car segment, Ford too has big ‘small car’ aspirations. After this momentous year in Ford’s kitty there will be more innovations on the horizon. Ford’s international crisis remains the only continuing problem.

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Source :
IIPM Editorial, 2008

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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