Having risen from the rubble of Japan post-World War II, Sony is a part of millions of living rooms in India...
Flaunt
your Bravia with arrogance, feel your pulse with Xplod, and work in style on your VAIO... India is no exception to the manner in which Sony has tickled the imagination of dreamers across the world. But the previous year was not ‘all’ smiles for the Japanese giant as it got engulfed in a global battery recall exercise following complaints of overheating. Unfazed, Sony still stands tall in Indian landscape, bagging the 46th rank, climbing a whopping 22 positions. While the consumer electronics space has always seen intense competition, Sony has nevertheless managed to create its own niche market with a set of loyalists. “Exclusive brand stores such as Sony World, located in high street and residential markets, rather than in conventional electronics markets, provides customers the opportunity to visit the showrooms at leisure. Sony has opened similar smaller brand stores viz. digital kiosks, Sony Shop or Sony Ericsson stores,” a company spokesperson told us. The Walkman is a manifestation of the same and the brand is banking upon on the same to promote its range of MP3 players, as also its latest range of mobile phones. It’s a Sony, after all!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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