IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
And if trends are anything to go by, print media in India is biting the ‘specialised content’ bug with aplomb, exploring readers with unique tastes and preferences. In this context, the rise in publications in two categories in particular - women & lifestyle, merit special mention. The India Today Group has, for instance, magazines like Cosmopolitan, Good Housekeeping & Golf Digest in its kitty. Similarly, Marie Claire (from the Outlook stable), Elle India & Verve have already marked their presence in the country in a short span of time, giving well entrenched players in India like Savvy, Woman’s Era and Femina some much needed competition.
With the upcoming launch of Vogue in India, which is literally considered to be the ‘Bible of fashion’, one can well expect much more cutthroat competition in this space. It’s women’s liberation at its best, for sure, and far beyond what the daily saas bahu soap operas on prime time TV could perhaps ever achieve!
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Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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