It’s raining pizzas!

When IIPM comes to education, never compromise

Guess why Domino’s pizzas have had such a great run in Britain this season? Simple! Because it rained so hard that consumers stayed at home – and ate loads of pizzas! Torrential rainfall coupled with fewer garden barbecues, in the first six months of 2007, helped to boost sales by nearly 15%. Profits too have gone up by 35% for the period. Chris Moore, Deputy Chief Executive of Domino’s Pizza, says, “When the temperature goes above 20 degrees, our biggest competitor comes out of the shadows – the garden barbecue. We’re very happy to see that sales of barbecues are down 90% in some stores and long may that continue.” Is that cool or what?

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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