Forming an ‘Allianz’ with success is in

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Just six years and a swashbuckling 50 lakh individual policies? Wow! But that’s what Bajaj Allianz is all about – one of the fastest growing private life insurance companies in the country today. And guess what has been their key differentiator? Designing products and services to suit all market segments of society. Simply strategy, yet worked like nobody’s business! Clearly, unlike many other players, the reasons for the huge success of Bajaj Allianz can be primarily attributed to their ‘need-based’ approach as Kamesh Goyal, CEO, Bajaj Allianz, explains, “We have been focusing on reaching out to the masses across the country with a wide range of flexible products and services to suit all segments of the society. And this has helped us grow fast and build a strong brand name in a short span of time.” With Rs.5,500 crores as asset under management & Rs.7 billion shareholder capital base, its launch of Century Plus will further accelerate its growth. Products which are fully dedicated to microinsurance, also further establishes the fact that Bajaj Allianz is keen to get on top of private life insurance crowd... and it’s moving fast, very fast!

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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