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Indeed, in all of our travels over the past several years in literally dozens of countries, we have never heard of a single business deal, joint venture or acquisition that has fallen through because one party said, “I just can’t. They’re American.”
Maybe the simple reason is that businesspeople are mercenary. They care more about profits than politics. It doesn’t matter. The end result is that business has become part of the glue that keeps the world from blowing apart. Most people agree, for instance, that India’s nuclear restraint against Pakistan in 2002 had as much to do with international economics as it did with international diplomacy.
Now, we’d never suggest that America’s strong business reputation will totally wipe away the country’s geopolitical tarnish. But we would assert that the American brand is multi-faceted – and thanks to that, hardly ready to be junked.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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