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Monojit Lahiri takes you down an explosive track where revered, sacrosanct and holiest-of-the-holies laws, rules and practices go for a sublime toss!
Rules
and laws. Commandments And diktats. Rails and fences ….these continue to govern our lives, right? Ditto in Adville. “Problem with rules” rues the local wit “is their seemingly invincible rigidity. What must however always be kept in mind and acted upon is the simple fact that the moment these great laws lose their effectiveness, validity and winning streak and become a deterrent to creative development, they should be relegated to the trash bin! Shocked? Don’t be – because with this single move you liberate yourself from restrictions and boundaries and allow yourself to… fly! This is not to categorically debunk the entire concept of rules; they were created for certain reasons and surely had their uses… Today however, sane communication practitioners must be viewed in perspective and not something that is gospel truth and carved in stone!Let’s do a quick ‘dekko’ of some popular, time-tested numbers that need to be handed the pink slip!
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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